Author Branding | Self-Publishing Review

How To Choose An Author Name – Eight Easy Tips

Choosing an author name, often referred to as a pen name, nom de plume, or pseudonym, can be an exciting and creative process. Here are some steps you can follow to help you decide:

1. Consider Your Genre and Audience:

Genre Fit: Some genres may benefit from specific types of names. For example, a name for a romance author might differ from one for a science fiction writer
Audience Expectations: Think about what your target audience might find appealing or memorable

2. Personal Meaning:

Family Names: Consider using a name that has personal significance, such as a family name or

[…]

Cate Baum2024-08-30T11:54:17+02:00August 30th, 2024|Categories: Features, Resources|Tags: Author Branding|

Self-Publishers and eBook Authors Need a CHAMPION to Assist Them in Gaining Access to the Library Lending Process

Amazon’s entry into public libraries and their own lending process through the Prime program has just quadrupled the activity in ebook lending. With this rapid growth of the ebook lending process comes some inherent problems as everyone rushes to get a piece of the action.

At the top of the ladder are the traditional publishers, Amazon and Overdrive. They are the people that have the most control. Their motive is profit. At the bottom rung are the libraries and the authors.

I have discussed this issue with several authors recently and the sentiment is the same. “How do I make […]

James Moushon2020-02-21T03:31:36+02:00November 30th, 2011|Categories: Features|Tags: Author Branding, Book Marketing Advice and Tips, Book Promotion Articles|

Author vs. Publisher: It’s a Revolution

A couple of weeks ago, I was cornered by a publisher after an appearance. The point of her rant was how much she could do for me as a publisher. She made her point while poking me in the chest saying, “You should be writing. You shouldn’t be publishing. You should be writing.”

Well, that was what I started out wanting to do. I’ve always wanted to be a writer. From the beginning, I dreamed of making it to the point in my career where I could stay home all day in my writer’s studio and do nothing but think […]

Lauren Carr2020-02-21T03:55:49+02:00November 28th, 2011|Categories: Features|Tags: Author Branding|

eBook Authors: Errors and the Dreaded Stigma of Self-Publishing

Self-publishing and ebooks have carried a stigma from day one by naysayers and the traditional publishing world. They forecast the book publishing pipe filled with poor and unreadable digital content because of the self-publishing ebook author.

There has been an increase in errors and poor formatting introduced by the new digital books compared to their pbook counterparts to be sure. So what has gone wrong? And why are these mistakes happening?

Are the self-publishing newbie authors, with their lack of experience, to blame? Does the new digital creation process introduce a new level of errors? Should traditional publishers share in […]

James Moushon2020-02-21T03:47:11+02:00September 6th, 2011|Categories: Features|Tags: Author Branding, Book Editing Tips|

There Is No Such Thing As a Good Book, Only A Good Brand

Originally published on The Nerd Connection, my home site.

Over Memorial Day Weekend, I was privileged to attend the Balticon Convention with its many wonderful panels and panelists. I went to a panel that included Tan Nguyen and GK Parish Philp, the founders of BackMyBook.com [formerly of DivX]. ARealGirl, and Scott Sigler filled up the rest of the panel as they all have a lot of book branding expertise.

Unlike the first panel I have blogged about, this panel was all about books and branding yourself in relation to the book you are selling. The first panel [[…]

Allison D. Duncan2020-02-21T03:32:25+02:00June 8th, 2011|Categories: Features|Tags: Author Branding|

The Challenges of Being a Newly-Published Author

So, I’ve written a book and had it published. How exciting! It seems as if new doors are opening and that I have embarked upon a new career. That is true, but the challenges have only just begun. Now, the task is to get the word out. Major TV networks aren’t exactly knocking at my door. Where do I begin?

These are the questions I had to ask myself after I published the highly-rated Misadventures of Sister Mary Olga Fortitude which I soon followed up with the first sequel, Babes in Bucksnort. I knew that I had good books […]

David Cowdery2020-02-21T03:57:58+02:00March 13th, 2011|Categories: Features, Member Blog|Tags: Author Branding|

What Makes the Top Selling eBook Authors Tick?

Sometimes when I am Google Reading in the World of the eBook Author, I come across a post that takes me back in time. A post that brings back memories of my early business career. Oh, the world of Peter Drucker, Parkinson’s Law and the Peter Principle.

Daniel Hall did that with a blog on the Selling Books blog site: USING THE “LONG TAIL” IN WRITING AND MARKETING YOUR BOOKS. Selling Books is a great marketing blog for eBook Authors.

The essence of his post was the story of the longevity of a digital book.
First. eBook sales […]

James Moushon2020-02-21T03:35:51+02:00February 3rd, 2011|Categories: Features|Tags: Author Branding|

Words of Advice for Dorchester Authors from an Indie Author

I went on line late yesterday afternoon and was bombarded by the swirl of news and commentary about Dorchester Publishing’s decision to switch to an e-book/POD approach to publishing. At first I simply felt a wave of sympathy for those authors who found their familiar world swept away, particularly those authors who had books that were supposed to come out this fall and were in the middle of marketing campaigns designed around traditional trade paperbacks and brick and mortar stores. See for example the discussion on the Smart Bitches website.

Next I thought about what advice I would […]

Mary Lou Locke2020-02-21T03:59:15+02:00August 11th, 2010|Categories: Member Blog|Tags: Author Branding|