Book Promotion Articles

Who Are You? Writing an Author Bio

What’s in your author bio? Do you even have a bio? Believe it or not, your bio is an important tool in selling your book.

A few weeks ago, I was the featured author at a meet-and-greet book event. As is my custom, I made a point of making the rounds to greet the other authors, ask about their books, and collect book markers, post cards, and other souvenirs to check out their websites and purchase books later after I got home, since I didn’t have enough money to buy all of the books, even though I wanted to.

As […]

2020-02-20T13:24:23+02:00May 26th, 2011|Categories: Features|Tags: , |

Free Tools For Authors From Ebook Friendly

Ebook Friendly - a distraction-free way to discover and buy ebooksSome of you already know that I founded Ebook Friendly – a special kind of e-bookstore addressed to those readers who are aware of distractions the web brings and want to avoid them at the stage of browsing for books. Because reading is all about being focused, opposite to Internet – which is all about being distracted.

Reader friendly interface is one part of the proposition.

As a self-publisher I also want to make this site a place where great books from self-published authors can be easily discovered. There is no better way to do it than help the […]

2011-04-28T10:06:45+02:00April 15th, 2011|Categories: Lead Story, Resources|Tags: , |

Tim Ferriss teaches book promotion secrets – for $7000.

Although Tim Ferriss (4 Hour Work Week, 4 Hour Body) isn’t self published, his success is due entirely to his own promotion and marketing tactics. Pretty much single handedly he’s created a book promotion campaign strategy that is keeping both his books high on the best-seller lists, for years. A couple days ago he announced that he’s going to hold a private conference with only 200 people, and share the secrets he’s developed to launch a bestseller and keep it selling. And you can join – for $7000. Yes, it’s too pricey for most self-published authors; but it is […]

2011-04-15T19:50:30+02:00April 15th, 2011|Categories: Member Blog, News|Tags: , |

5 creative book marketing and promotion tips with fiverr.com

Two nights ago I became addicted to the website www.fiverr.com. If you haven’t heard of fiverr, it’s a website that allows people to offer to do a variety of things for five bucks. There are hundreds of different kinds of things people are willing to do – and at $5 per job, many of them are fantastic bargains. Here are a few of the more interesting things I’ve found and am testing in my book promotion and marketing:

1) Improve your PR-rank. If you have a blog or website, it’s important to have a lot of high quality links […]

2011-04-15T19:48:05+02:00April 15th, 2011|Categories: Resources|Tags: , , |

A new resource for indie-authors? Foozago books and the indie book event.

I came across Foozago Books: Indies while searching for indie book stores for my self-published non-fiction book. Then I came across them again on the discussion of Joel Friedlander’s (The Book Designer) post indie bookstores vs. indie publishers.

Basically they are a little amazon, but you have to print and send them your books. They’ll list them and give you 60%. Joel and others point out that this isn’t a great way to make money – and it isn’t, not in the long term. But in the beginning, it isn’t about money, it’s about exposure. It’s about being everywhere. And […]

2011-04-06T14:21:41+02:00April 6th, 2011|Categories: News, Resources|Tags: |

How to use a book trailer to promote your book – and where to get a cheap one made.

Book trailers have become a staple in the publishing industry. Unfortunately they can costs hundreds or even thousands of dollars (for only 1 minute of video!). Do you really need a book trailer to promote your book? Where can you find high quality, low cost video production? What do you do with a book trailer once you’ve got one? Here are some tips.

1) Making the trailer. There are two ways to go. One is high quality, professionalism. Like a movie trailer from WB. These can be pretty expensive but stand out from the majority of book trailers (which are […]

2011-04-03T10:01:49+02:00April 3rd, 2011|Categories: Resources|Tags: , |

How to get your book reviewed – by avoiding book reviewers.

To have a chance at selling your book on amazon or online, you need reviews. Lots of them. And if you’re like me, you hate pushing all your friends and family to review your work (is it really fair to ask them?) and leave comments. So most authors do this:

1) Search online for book reviews, indie book reviewers, self-published book reviews, how to get book reviews, etc.

2) Email or contact those reviewers asking them to take a look at their books and comment.

Here’s why that doesn’t work. First of all – those few sites that offer […]

Blogads for book sales? Where and how to advertise your self-published book.

For the past few months I’ve been trying just about everything to get people to read and comment on my indie non-fiction. I’m giving it away for free on my website. I sent out massive email campaigns to related bloggers, basically begging them to take a look at get the free copy. Response has been good – but limited. As of right now I’ve got only a handful of amazon comments and the book is ranked well over the 1,000,000 mark on amazon. But I’m still optimistic, even excited, because I’m learning a lot about what works and what doesn’t, […]

2017-03-24T09:22:57+02:00April 1st, 2011|Categories: Resources|Tags: , |
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