Book Promotion Articles

At SPR we’ve been reviewing books for nearly a decade. Here, we talk about how we review a book, and answer some of the most burning questions authors have.

Book Policy

When a book comes in for review, the first thing we check is that it meets our book policy. We do this by reading the synopsis and then scanning it for keywords that might flag up any issues against our guidelines. Since 2013, we have rejected books that titillate using triggers, such as harsh violence, hate crimes, religious or political hate, or child abuse outside of a survivor account.  […]

Why does everyone misunderstand a paid review? Let’s get into the myths. Also, scroll down for real time proof that paid reviews do in fact sell books.

MYTH A paid review is any review you paid for

TRUTH There are three types of paid review. Here, I list 1 and 2 (good methods) and 3 (stay away).

1. Professional editorial review service (Kirkus, SPR, BlueInk, Foreword, Indiereader, Reader’s Favorite) The reviews you buy direct from a professional review service should only be posted in your Editorial Reviews section as provided by Amazon for this purpose. They are considered a boost to

A mixed or negative review can be instrumental in development of an author’s career for many reasons, and even if published on Amazon it should not be regarded as a personal affront or an attack. Cate Baum outlines the main reasons your review could be surprisingly negative, and how can you deal with this?

This morning, two authors I worked with completely melted down at their (not at all badly rated) 3-star and 4-star review respectively. Full-on tantrums. Quite incredible. I understand they paid for their review, but this doesn’t mean they are entitled to a positive review, only an […]