Book Promotion Articles

What Makes a Good Book Marketer?

bookwhirl-logoBeing a good book marketer is just as important as writing a good book, and requires certain qualities for an effective campaign to bear the fruits of success.

Being a good book marketer, however, does not necessarily guarantee profitable sales but they are nevertheless the ideal values that authors should have and manifest so that the book will be made known to its demographic readers.

Whether you are a self published author or a book marketing services provider, it would be helpful to appreciate the importance of the following book marketing values and qualities in order for you to market […]

2014-04-22T13:21:18+02:00April 22nd, 2014|Categories: Member Blog|Tags: |

SPR Podcast With Best-Selling Author Kate Danley

Kate Danley’s debut novel, The Woodcutter, was honored with the Garcia Award for the Best Fiction Book of the Year, the 1st Place Fantasy Book in the Reader Views Literary Awards, and the winner of the Sci-Fi/Fantasy category in the Next Generation Indie Book Awards. Recently, it was signed with 47North. In this, the first of a series of podcasts with best-selling authors, SPR’s editor Cate Baum catches up with Kate in this podcast on her top tips for winning on Amazon and how she was able to become a full-time author via self-publishing.

www.katedanley.com
Kate Danley on Amazon

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2013-12-28T12:02:13+02:00November 1st, 2013|Categories: Interviews|Tags: , , |

Why One-Star Reviews Matter

The most trusted form of criticism for consumers on the internet is now the consumer review. Hailed as SEO gold by Google, these reviews are popping up all over the joint due to rich snippets, which I will explain in my next post in more detail.

In fact, 63% of consumers now buy products not based on the review, but on the rating. Which is scary news for us self-publishers.

consumer ratings

However, I am thinking Amazon, Google, Goodreads, Kindleboards and all the rest of them need to be reviewing their reviewers. With one-star reviews being added to books due to […]

2019-02-03T09:28:57+02:00February 13th, 2013|Categories: Member Blog|Tags: , , , |

A Name and a Face: Exorcising My Anonymity

I want to tell you about something that happened to me a couple of months ago. After spending most of 2012 working on the edits of my second novel and putting off multiple opportunities to visit family in the process, the prospect of killing two birds with one stone—visiting family and promoting the book—seemed like a good idea. Near the end of October, my wife and I packed up the car with our suitcases and a huge box of books. We hit the road.

In the weeks leading up to our departure, I did what any other author is supposed […]

2014-05-05T22:34:16+02:00January 29th, 2013|Categories: Features, Lead Story|Tags: |

eBook Marketing: How Do You Target Your Reading Audience?

One of the first questions a new indie author must ask is what audience will buy my book? The second question is how will I market to this audience? Both questions should be asked way before you get to the publishing stage of your book.

In the old days, there was a very standard set of rules and procedures. If you were fortunate enough to get picked up by a publisher, you got the finished product to the editors and off your book went into the market place.

On the other side, if you had to do the publishing yourself […]

2019-02-18T12:13:45+02:00September 28th, 2012|Categories: Features|Tags: , |

Self-Publishing News: E-Lending, Big Deals, Book Pirates

In this roundup: As recently discussed here at SPR, we are inching closer to the day when self-published eBooks will be stocked by libraries. Consider using your author platform to promote your local library’s eBook lending policy and make friends with your local library ahead of time. Also, is landing a publishing deal for your self-published book one of your big dreams? Plus, tips on how to know if your eBook has been pirated, and what you can do if it happens.

Two items from TeleRead regarding eBooks and libraries. First, “ALA OITP releases backgrounder document on eBooks […]

2012-07-11T08:28:23+02:00July 11th, 2012|Categories: News, Resources|Tags: |

Self-Publishing News: Ebook Sales and Resales, Losing the Plot, Fighting for Libraries

In this round-up: the Smashwords July sale for either hemisphere, GalleyCat’s weekly lists of eBook sales ranks, new legal ruling in Europe on eBook resale, a lengthy opinion piece deconstructing why The Authors Guild among other things attempts to invoke sympathy for PublishAmerica, and a save-the-libraries campaign from The Bookseller.

Enroll Your Books in the 2012 Smashwords Summer/Winter Sale (July 1 – 31):

Here in the Northern hemisphere, it’s mid-summer. Readers everywhere are loading up their e-reading devices for summer beach reading and vacations. But what about the good people South of the equator, who are now in the middle

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