Commercial Excellence Playbook by Philip Bowler
A straightforward tool for self-evaluation of your own business, Commercial Excellence Playbook: Navigating the Path to Business Success by Philip Bowler is a high-level guide for targeted improvement across the critical layers of an organization.
Exhaustively detailing the essential aspects of commercial success, which can be difficult to pin down in their complexity, the author taps into his years of experience consulting for corporations of varying sizes, distilling his professional observations into practical strategies. Without mincing words or wasting time on exposition, this playbook jumps directly into techniques for improving customer relationships and confidence at each level of an organization […]