Used to be you had to dig to find posts like this, or least find a caveat, “Self-publishing sucks, but here’s a writer who’s doing it.” Basically, more traditionally-published writers are coming out of the woodwork and looking into this medium.
I pitched this project to a number of editors over the ensuing months. Aspiring writers and fans of micro-fiction would go nuts. Members of the iPhone generation would embrace it as a quick and accessible form of literature.
The editors did not share my optimism.
“How . . . interesting,” they said.
And, “Flip it over? Huh?”
And, “Wait — you’re joking, right?”
After a dig at self-publishing that it’s beneath him, he considers the potential royalty rate of publishing with a small press (virtually nothing for a small seller) vs. publishing it himself.
This might sound sort of pathetic. (It often feels sort of pathetic.) But the more I thought about it, the more the situation struck me as potentially liberating.
If I self-published my little book, I’d be able to take it directly to my circle of readers, and build interest from the bottom up. No marketing plan, no guilt-inducing advance, no royalty statements, no remainders.
Yes, he still has reference that self-publishing is potentially “pathetic,” and with time even this caveat will go away, as self-publishing won’t need the qualifier. What’s significant about this is that self-publishing not only offered him the opportunity to keep profits, but to publish a more-unique book that his traditional publisher wouldn’t touch. Self-publishing offered more creative freedom.
Interestingly, he’s only self-publishing through the Espresso Book Machine – not through the web, so he’s only selling the book in person, at readings. He goes on to say that he sold more books via the EBM than he would normally. There’s a certain novelty to the EBM that you could argue would wear off, but many people are very likely to have their interest peaked in a book that they can see printed in front of them.
This is pretty much confirmation that the biggest thing for self-publishing besides ereaders is the Espresso Book Machine. After the Apple tablet transforms the industry (quite likely) the Espresso Book Machine might just be the next big thing.