Are you a struggling self-published author, “non-techie newbie” or just a marketing specialist looking for the latest tips and tricks in the ever-changing world of Internet marketing? Red Hot Internet Publicity: The Insider’s Guide to Marketing Online by Penny C. Sansevieri is the book written with you in mind.
A self-published author herself, Sansevieri offers the latest know-how from her own experiences, written especially to ease you into the intimidating waters of the medium. If jargon like “Web 2.0”, “media drivers”, “blogging” and “social networking” has you saying “I’m totally lost”, this book will give you both the basics and the leg up needed to compete in the modern technological world of Facebook, Twitter and LinkedIn, which as the author points out, have “become so pervasive that [they have] even spawned [their] own vocabulary,” one which is essential to thrive in an era where previous, non-digital methods are becoming increasingly obsolete.
The book contains twenty-nine chapters in five distinct parts following the basics and moving into the important details of search engine optimization (SEO), social media and web traffic management, and is arranged in a way that makes it incredibly easy to scan and flip through, with each chapter well-ordered to make finding you way around the text incredibly fast and simple.
While it may lack some of the very basic cursory knowledge that makes someone who is completely new to the idea of online marketing or any of the advancements in the past five to ten years, it assumes you’re willing to take your understanding to the next level, with resources and support to enable you to fill in any potential holes yourself. It definitely shows you “the way to do it” from a standard level, clarifying many common misconceptions and errors made by those not ‘in the know’, such as the way the “Like” functionality of Facebook pages may mislead you when compared to true analytics.
To the benefit of readers who may find these subjects typically boring or difficult to understand, the author demonstrates her points colorfully and succinctly throughout the book with examples explained through metaphors and contemporary references that make it fun to find yourself getting into. If you ever wanted website design explained through the board game Operation, then this book is exactly what you will want to buy.
The book also boasts a wealth of material to use within both the book’s chapters and as an additional resource bank included in the back pages that are guaranteed to be of both interest and good use to a reader once they’ve given the book their attention. If you’re looking to make a “website into a sales machine”, it may be worth your time.
Many tips, tricks and real-world examples, comparisons and tips are given in additional sections in each chapter that are worth reading through as well. If you’ve always considered yourself, as the book says, “an author, not an internet marketer”, prepare for this book to give you the right steps to being both.
Recommended for anyone looking to navigate the waters of self-promotion online.