Yes Yes Yes by Jeff Purser

A rhapsodic journey into personality, poise, and the power of self-knowledge, Yes Yes Yes: The Persuasion Playbook by Jeff Purser delves into the heady realms of emotional intelligence and interpersonal influence.

From lyrical anecdotes highlighting the importance of eye contact and the impact of quiet confidence to subtle strategies for earning trust and forming authentic connections, the book examines the underlying elements of charisma, presence, creativity, and ambition. The bulk of the book dissects personality archetypes, e.g., the Architect, the Dancer, the Mirror, and poetically defines their inherent strengths and unseen vulnerabilities.

By helping readers understand and classify their own behaviors, while granting a kind of cheat-code access to the intentions and motivations of others, the text feels like a revelatory resource for awareness. However, considering the book’s subject matter is the art of sincerity, persuasion, and influence, the writing often has the cadence of a rehearsed sales pitch, with some heavy-handed overstatements, redundant examples, and undirected tangents, rather than being subtly and sagely persuasive.

While the book needs some polish to be more personal and less fragmented, Purser delivers a wide-reaching guide that can be customized for any lifestyle or setting, which can be quickly implemented by business professionals, influencers, and anyone who aspires to move through the world with less effort and more impact.