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Profitable Price Points for U.S. and UK eBooks

A fascinating survey of ebook sales, via Luzme – the ebook price comparison site, shows the different ebook buying habits of readers in the U.S. and UK. UK self-publishers should especially take note, as ebook pricing in the UK has a much different impact than in the U.S. Many U.S. self-publishers already publish books in the $.99-$2.99 range, and her results show this price point works well.


Ebooks sell decently across the board, especially up to a $5 price point. However, in the U.K., it’s completely different. Ebooks only sell well in the cheap range.


For UK self-publishers, this should tell you to keep prices low. Additionally, for U.S. self-publishers, if you’ve set the book to $2.99+ in the American market, it makes sense to set a different price point internationally.

The conclusion:

In the USA:

  1. Ebooks sell at all prices from $1 up to $10.
  2. The most popular price range was $1-2.
  3. The most revenue was earned between in the $9-10 price range.
  4. Specialised ebooks sell at high prices, over $100.

In the UK:

  1. It’s completely different!
  2. Ebooks don’t sell well above £5.
  3. The most popular price range was <= £1.
  4. The most revenue was earned in the <= £1 price range.
  5. There is less evidence of specialised ebooks selling at high prices

About Henry Baum

Avatar of Henry Baum
Author of The American Book of the Dead, which won Best Fiction at the DIY Book Festival and the Gold IPPY Award for Visionary Fiction. Largehearted Boy says it's "reminiscent of Philip K. Dick and Haruki Murakami, a book that boldly explores the future and defies genre." Also the author of North of Sunset, winner of the Hollywood Book Festival Grand Prize, and The Golden Calf - first published by Soft Skull Press, with editions in the U.K. (Rebel Inc.) and France (Hachette Littératures). He was a finalist along with Alan Moore and Dr. Brooke Magnanti for his novel " God's Wife" for Best Writer at The Erotic Awards London UK in 2013. He lives with his wife Cate Baum in Los Angeles. He's the founder of SPR.

One comment

  1. Don’t forget that it’s the royalty income that matters more than sales numbers. If you’re going to be selling through Amazon, play close attention to Amazon’s strange royalty scheme. It pays 70% only for ebooks between $2.99 and $9.99 versus only 35% outside that range. Note too Amazon’s hideous download fee for ebooks over $2.99.

    Since a $.99 ebook is only going to earn only $.35, if you’re writing a series, you might be better off giving away the first as a loss leader to attract readers to later volumes at $2.99 and up. If your tale is worth the reading, that first free volume will easy recoup your loss with more $2.99+ sales.

    –Michael W. Perry, Tolkien Warriors

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