A fascinating survey of ebook sales, via Luzme – the ebook price comparison site, shows the different ebook buying habits of readers in the U.S. and UK. UK self-publishers should especially take note, as ebook pricing in the UK has a much different impact than in the U.S. Many U.S. self-publishers already publish books in the $.99-$2.99 range, and her results show this price point works well.
Ebooks sell decently across the board, especially up to a $5 price point. However, in the U.K., it’s completely different. Ebooks only sell well in the cheap range.
For UK self-publishers, this should tell you to keep prices low. Additionally, for U.S. self-publishers, if you’ve set the book to $2.99+ in the American market, it makes sense to set a different price point internationally.
In the USA:
- Ebooks sell at all prices from $1 up to $10.
- The most popular price range was $1-2.
- The most revenue was earned between in the $9-10 price range.
- Specialised ebooks sell at high prices, over $100.
In the UK:
- It’s completely different!
- Ebooks don’t sell well above £5.
- The most popular price range was <= £1.
- The most revenue was earned in the <= £1 price range.
- There is less evidence of specialised ebooks selling at high prices