Being a good book marketer, however, does not necessarily guarantee profitable sales but they are nevertheless the ideal values that authors should have and manifest so that the book will be made known to its demographic readers.
Whether you are a self published author or a book marketing services provider, it would be helpful to appreciate the importance of the following book marketing values and qualities in order for you to market more effectively:
Self-initiative. A good book marketer is proactive and does not fall into a false sense of complacency that the publishing industry will do all the marketing works for the book.
Being a good listener. A good book marketer welcomes ideas and suggestions from all sources, and is fair minded enough to find marketing wisdom from the pronouncements, including reader comments, genre experts’ opinions, book critics’ reviews, publishing industry executives’ perspectives, and advice from book marketing services providers.
Being a good decision maker. A good book marketer knows how to determine which among the many book marketing options, both online and offline, will be effective in promoting his book. He knows how to find the right kind of balance from among the many marketing options presently available. He does not waste time on pursuing or insisting to market with futile and cumbersome practices that does not yield profitable sales income.
Being a practical businessman. A good book marketer makes a sound marketing plan even while still in the process of writing the manuscript, and considers what could be effective marketing resources. The marketer also researches for effective, cost-efficient book marketing options; studies the trends of book marketing in relation to reader preferences; and evaluates the success-failure ratio and effectiveness of the marketing options chosen. More specifically, the business-minded marketer also compares the book price, success factors of the genre competition: How did these authors market their book? Is the author concerned in a similar situation to also benefit from the success example, or are there factors that distinctly differentiate them thus calling for a totally different marketing plan?
Having versatile professional values. A good book marketer is multi-talented in every aspect and respect, endowed with certain worthy professional skills including the cleverness of an entrepreneur, the wisdom and sound advice of an expert, the inspiration of a motivational speaker, and the charm of an entertainer.
Resourcefulness and flexibility. A good book marketer accepts marketing failures in a constructive sense to find better and more effective means to promote the book.
Complete commitment. A good book marketer is committed to all aspects of the book marketing process, from start to finish, including the progress of the book promotion, and the evaluation of its effectiveness.