Home / Resources / Blogads for book sales? Where and how to advertise your self-published book.

Blogads for book sales? Where and how to advertise your self-published book.

For the past few months I’ve been trying just about everything to get people to read and comment on my indie non-fiction. I’m giving it away for free on my website. I sent out massive email campaigns to related bloggers, basically begging them to take a look at get the free copy. Response has been good – but limited. As of right now I’ve got only a handful of amazon comments and the book is ranked well over the 1,000,000 mark on amazon. But I’m still optimistic, even excited, because I’m learning a lot about what works and what doesn’t, and I have a plan. Since the things I’m doing and am going to do to promote and market my book will be helpful to other authors looking to establish themselves, I thought I’d share them.

1) Get reviews. Offering a PDF/review copy doesn’t work that well; you’ll get ignored 9 times out of 10, and that one may never come through with the review. What I’m doing differently: find who you’d like to review your book, find their address, and send them a copy. This will only work if you’ve already paid for an excellent cover design, formatting and proofreading (the book has to look like it hasn’t been self-published – as in high quality and flawless). Chances are when they’ve got it in their hands, they’ll begin to read it, and afterwards will probably review it. Look for online book clubs or groups with a PR3 or more. Mail them a copy. Yes it’s expensive.

2) Kindle! The nice thing about kindle is, once you’ve linked your kindle and amazon page (assuming you have kindle and POD set up), the comments will be linked. My book is 19.95 but the kindle I’ll price between 2.99 and 4.99. Or cheaper. That way loads of people can make an impulse buy and leave a comment, which will appear on the book page. You need lots of comments before the book will start selling on its own. I’ve heard putting an add on kindledaily.com and related sites can drive kindle sales, but again you need a lot of reviews first or the traffic will go to waste.

3) Blog ads + launch. I tried having a book launch. I tried a twitter campaign, giveaways, contests… almost nothing. But I have a better plan now: a lot of those PR 4/5/6 related subject blogs that I’ve been emailing, begging them for a review, offer advertising on their site (or through the blogads.com) for between $30~$100. Ads are a much better idea, because people can see them no matter what article they’re reading (which means you’ll get seen by people who aren’t looking for what you’ve got. That’s good.) The trick is to do all your blog ads at the same time. Don’t do 3 for a month. Do 10 for a week. Choose a week and be EVERYWHERE. Do it hard. They need to bump into you 7 times or so before they take notice and say “damn, that book is all over the place this week. I’d better check it out.” Don’t advertise before your amazon page is already loaded with comments though (which you got by sending out review copies). Otherwise they won’t convert to buyers.

4) Choose a peak time. I’m pretty lucky – my book is about religious symbolism in Harry Potter and The Deathly Hallows Part II movie comes out this July. This means tons of people will be searching for things like “Harry Potter” “Deathly Hallows”, etc, in the prior weeks. So rather than pushing hard right now – when nobody is really looking, I’ll maximize my ads by running the campaign just before the movie comes out. I can use blogads.com to get on some premium sites (like mugglenet.com), which will be super busy as fans get excited about the movie. Pretty smart, huh?

Use this to your advantage. Find a link between your book and an event. Make it a story. Put it on blogs that will have the kind of readers you want, at the time they will be there.

The finances. Let’s say for example, I spend $500 on sending out books, and $500 on ads (that’s a lot of money, I know – it’s risky). I’m hoping I can get 1000 sales/kindle downloads during my big push, which will give me back roughly $3000 – and boost my amazon sales rank a bunch. But even if you don’t make your money back immediately, it will be hard to beat that kind of exposure. What do you think, have you had experience using blogads.com or similar sites to advertise your book?

  • http://www.selfpublishingreview.com/members/ronfritsch/ Ron Fritsch

    I haven’t used blogads.com to advertise my book, but thanks to you, Derek, I’ll look into it. I agree with your comments on the necessity of reviews, eBook versions, and good timing. Let’s hope what we’ve learned works for both of us.

buy cheapest prednisone levitra 5 mg fiyati xenical bula generico lisinopril 10 mg effects nyari viagra 50mg erythromycin digestive disorders levitra generic 2.5 generico lexapro 10mg diflucan 150 mg buy zoloft 100mg 3 weeks propranolol 10 mg bijwerkingen propecia 0.5mg cipro 500mg generic real cialis online cialis 20 mg etkisi levitra 20 mg lasix 500 mg viagra jet 20 mg tadalafil cialis 500 mg buy dapoxetine cheap augmentin tablets 875 mg generic zoloft images viagra generics paypal 25 mg nolvadex 20mg lisinopril brands cialis diario 2 5 mg cheap periactin buy clomid montreal forum generic viagra nebenwirkung metformin 850 mg cialis 20mg 4 kamagra polo cheap buy nexium ireland nexium 40 mg prospecto doxycycline 100 mg orally cialis online order lexapro 10 mg citalopram cialis money order celebrex become generic viagra 25 mg etkileri nexium generic availability nolvadex mg ml wellbutrin vs generics viagra online genuine nome generico cipro viagra generico gratis celebrex liver disorder metformin ratiopharm 850 mg 500 mgram viagra uk metformin dosage 1500 mg pfizer zoloft 50mg 200 mg propranolol buy clomid discovercard generic viagra tescos cialis 2 5 e 5 mg valtrex 200mg cialis 5 vs 20 mg doxycycline 100mg cmd levitra 5 mg dosierung cialis buy cro tesco cheap viagra propranolol er 120 mg lasix 40 mg daily viagra 2.5 mg doxycycline 100 mg acne viagra cheap genuine kamagra gold cheapest lexapro nz generic zoloft dissociative disorder cialis 5 mg take 2 prednisone 50 mg dose 40 mg nexium price cialis 20 mg pret nexium 10 mg granulat 50 mg clomid success viagra cost buy viagra generic 150 mg cialis 20 mg 12 compresse cheap 150 mg viagra buy viagra ebay viagra cheap store zoloft dose 25 mg cialis 20 mg overdose generic metformin hcl generic valtrex available zithromax 500 mg sport viagra 100 mg white lexapro delusional disorder priligy order levitra 5mg purchase buying doxycycline online valtrex 1500mg tid cialis and generic online viagra cheap xenical 120 mg capsule celebrex 100 mg image nolvadex buy sydney legally viagra online generic wellbutrin works stopping prednisone 20 mg levitra 5 mg price wellbutrin 20 mg lisinopril 20mg tab cialis 20 mg description cialis adderall online diflucan 150 mg breastfeeding ervaringen clomid 50 mg where viagra buy buy diflucan capsules buy prednisone pills 30 mg prednisone daily glucophage 1000 mg kullanimi zoloft 100 mg levitra de 10 mg propecia o generico generic wellbutrin lawsuit cheap viagra online free generic cialis prednisone 50 mg lek 20 mg prednisone lot erythromycin 400 mg uses cipro registrations online metformin 500 mg nausea prednisone 10mg x160 propecia brand 5mg taking 10 mg cialis lasix comprimidos 40 mg cialis online 1.00 nexium 40 mg online cialis 100mg cheap viagra 100mg prix clomid 100 mg daily lisinopril 40 mg lupi cheap original viagra 7 mg prednisone taper buy viagra york propranolol 10 mg migraine generic viagra supplier viagra buy sample generic cialis tabs buy zovirax 200 mg wellbutrin generic pill 141 overnight generic levitra prednisone buy uk 120 mg strattera high doxycycline hyc 50 mg online zovirax canada cialis buy jakarta viagra generico curitiba wirkung viagra 50 mg 2 pills 10mg cialis generic valtrex wiki lasix 40 mg rezeptfrei levitra 10mg lutschtabl viagra 100mg men valtrex cheapest zoloft generic problems cialis acquisto online lexapro 5mg week 3 ert generic viagra cipro 500 mg bid 40mg cialis cheapest levitra generic bactrim dosage viagra 100 mg endikasyonlari levitra orodispersibile generico cialis 7.5 mg antibiotico augmentin generico viagra 100 mg pricing reliable propecia online buy cheap cialis cialis 5mgaustralia generic viagra shop wellbutrin mg amounts cialis 20 mg cheapest viagra tablets cheap valtrex mgs 1000 clomid 50mg pregnancy buy metformin cheap lexapro 5 mg forum cheap professional cialis 600 mg of wellbutrin periactin 4mg notice buy himalayan viagra prednisone 9 days 60 mg phenergan generic promethazine xenical 120 mg funciona viagra cost generic cialis generics safe buy doxycycline internet viagra vegetal 200mg viagra online farmacia rualis 20 generic cialis xenical venta online cialis 5mg prostatectomie order levitra 30 pills levitra profesional 40mg buy brand zoloft cheapest clomid buy bactrim pills using 40 mg levitra 25 mg of strattera zithromax trockensaft 1200 mg viagra online opinioni amoxil 500 mg uses generico de lexapro buy bactrim dose nexium 40 mg nebenwirkungen zithromax online consultation 600 mg of zoloft glucophage 500 mg daily kamagra cheap price cheap clomid uk wellbutrin sr cheapest buy doxycycline 50 capsules cialis 20mg wiki viagra buy montreal erythromycin 333 mg afbouwen lexapro 10 mg ordering generic viagra augmentin duo buy pharmacy generic viagra viagra 150 mg notizte prospecto strattera 25 mg lasix 20mg iv generic nexium availability lisinopril 40 mg viagra freeonline opinioni cialis 2 5mg online prednisone 10mg alcohol prednisone 50 mg tabs lisinopril hctz 40 mg discount cialis online viagra 50mg sverige generic zovirax online generic lexapro medicine jual viagra 50mg cost cialis 10 mg finns viagra 200mg lexapro generic of 40 mg nolvadex gyno harga zithromax 250mg buy cialis 200 mg generic zovirax uk levitra 10mg avis cialis soft buy propranolol 25 mg uk viagra generic zithromax generic online lexapro 20 mg depression prednisone 1mg buy tetracycline 500 mg viagra retail 100mg 200 generic cialis softtabs help buying nexium powder zithromax 300 mg nombre generico cialis prednisone tablet 5443 50mg buy clomid cheaper dosage amoxil 500 mg wellbutrin cyclothymic disorder nexium 40 mg canada pret diflucan 150mg cheapest cialis tablets viagra generic 25 mg viagra 8 100mg 75 mg wellbutrin xl order brand zithromax drugstore cialis 40 mg zithromax 500 mg fungsinya highest mg buspar wellbutrin generic study zovirax online uk buy viagra phitzer generic viagra now nebenwirkungen kamagra 100mg tetracycline hcl 500 mg medco generic propecia order cialis men cialis buy quebec nexium 40 mg harga buy viagra africa cialis tadalafil 2.5 mg cheapest valtrex generic comprar levitra generico fungsi glucophage 500 mg cheap quick viagra name generic cialis diflucan 50 mg prospect propecia generic coupons wellbutrin generic canada buspar 30 mg tablet augmentin 400 mg junior metformin 1000 mg bid free cialis 5mg erythromycin purchase online cipro 500 mg siprofloksasin prednisone 50mgm viagra generic 100 mg controindicazioni lasix 25 mg buy levitra 100mg 100 mg lisinopril hydrochlorothiazide usp 25 mg clomid 5 mg kamagra 100mg cena buy 1 diflucan pill cheapest kamagra 100 about zoloft 50mg plant viagra 6800mg generic 50mg cialis rayh. viagra online metformin hcl 750 mg doxycycline 200 mg iv kamagra gel 100 mg propecia generic online amoxil online prescription lexapro generic 20mg buying celebrex mexico buy zithromax pills xenical 300 mg werking cialis 20mg telmisartan 40 mg hydrochlorothiazide generic cialis online prednisone 60 mg dog nolvadex india 50mg nebenwirkungen celebrex 200mg lexapro 10mg onofre 500 mg of metformin viagra coupons online prednisone deltasone 20 mg viagra online efficacy farmaco generico augmentin celebrex 200 mg kaina take 40mg levitra cialis reviews generic augmentin 250 mg dawkowanie safest generic viagra augmentin generico propecia online america levitra 10 mg reviews bali viagra buy cialis 5mg fta beschreibung viagra 100mg cialis cheapist buying viagra hongkong cialis online eu reliable clomid online buy zithromax 1200 strattera 10mg hinta propecia generic discount buying viagra us propecia 5mg prices zoloft 50 mg precio zovirax cream 20mg quick order cialis cialis cvs generic lexapro generico vaistai nexium 20mg cheap strattera canada cialis 20mg cheap viagra online american cialis 10 mg wirkungsdauer propecia 1mg london cheapest generic viagra 150 lexapro 60 mg dose doxycycline online mastercard buy lasix injections overnight generic viagra 80mg prednisone dogs kamagra max buy buy clomid ebay 50 buy nexium boots prized viagra online hydrochlorothiazide 25 mg india propranolol hct 80 25 mg celebrex generic names tab erythromycin 500 mg diflucan 150 mg indications viagra kauf online 600 mg wellbutrin xl 60 mg prednisone taper levitra buy discount apotik online cialis strattera mg doses augmentin 500 mg dosis nakup viagra 25 mg buy doxycycline online generic cialis 10 pack hamilelikte amoxil 500 mg wellbutrin 300 mg fiyati cialis 10 mg halbieren buy 1 mg propecia buy viagra brighton buy prednisone 20mg viagra online billigst 5 mg cialis pricing cialis 5 mg cpr levitra price online celebrex 200 mg uk walmart levitra 20 mg cialis 5o mg generic viagra pattaya 50 mg zoloft reviews cialis 20 mgr generic line viagra lexapro 10 mg espanol 200 mg generic cialis viagra generika 20mg online cialis prices viagra online manly bactrim 40 mg nexium 40 mg bivirkninger buy nolvadex india cialis 5 mg efectos metformin 1500 mg daily cheapest propecia buy zithromax 600 mg sirop buy 500 mg zithromax cipla viagra generics doxycycline 100 mg kat generic gout synthroid costo viagra 100 mg buspar 10 10 mg 30 comprimidos 45 mg buspar cheap viagra 50p viagra 25mg enough 20 mg propranolol anxiety viagra generic cialis zithromax 1000mg dosis glucophage 500 mg mims cialis 10 mg avis lasix 25 mg controindicazioni viagra 50 mg etkileri cialis order 5 mg cialis mg cialis 100 mg fiyati generic priligy cheap taking 12.5 mg viagra cialis 50mg wirkung valtrex 500 mg gsk viagra 50 mg dosage doxycycline monohydrate 20 mg propecia online prices lasix cp 25 mg doxycycline caps 100mg 14 cialis sklep online levitra generic forum doxycycline cheap bayer levitra cheap montreal viagra online prednisone 15mg much viagra online levitra 20mg .doc doxycycline buy paypal cipro xl mg levitra 10mg price cheap vegetal viagra buy priligy dapoxetine augmentin tabs 375mg buy amoxil online cheaps cialis glucophage 1000 mg beipackzettel kamagra 100mg paypal prezzo celebrex 200 mg buy viagra portland prednisone 7 mg bactrim 800 mg online 2 original cialis 20mg generic viagra delhi metformin hcl 250 mg buy cheap nolvadex lisinopril 20 mg 100 priligy generico comprar levitra 20mg doctissimo buy propecia steroids doxycycline 500mg buying nexium 40mg diarreia nolvadex 10 mg ginecomastia generic alternative viagra generic substitute strattera cialis tablet 5mg kamagra 160 mg gold dapoxetine cheap uk prednisone 5 mg dosage prednisone mg tablets diflucan 150 mg dosage horse viagra buy prednisone 50 mg pl cialis cheap prices cheapest generic valtrex generic viagra sverige zithromax 9 pills 1000mg levitra 20mg cena propecia 5mg review cialis 5mg davkovanie cialis 800 mg black cialis online europa cialis 5 mg gabapentin celebrex 200 mg pret buy cialis melbourne