Home / Resources / How to use a book trailer to promote your book – and where to get a cheap one made.

How to use a book trailer to promote your book – and where to get a cheap one made.

Book trailers have become a staple in the publishing industry. Unfortunately they can costs hundreds or even thousands of dollars (for only 1 minute of video!). Do you really need a book trailer to promote your book? Where can you find high quality, low cost video production? What do you do with a book trailer once you’ve got one? Here are some tips.

1) Making the trailer. There are two ways to go. One is high quality, professionalism. Like a movie trailer from WB. These can be pretty expensive but stand out from the majority of book trailers (which are poorly done on windows movie maker). The other option is to keep it simple; video yourself talking about your book. It’s pretty easy. Don’t use special effects or text or anything.

If you can afford to pay at least a couple hundred bucks, you may want option one (I chose that one, more on that later). But option 2 can work. Several of the winners of the 2010 Moby Awards (given to the best and worst book trailers of the year) were spoofs, or somehow clever, witty responses to the whole concept of book marketing.

With a great idea, your book trailer could become popular (the trick is not to sell your book at all, but do something interesting, related to the theme or plot). Watch a couple hundred, and the examples from the Moby Awards, to get a clear idea of what you want and what you’re going to need to make it.

2) What to do with it? Here’s what I did: I paid a video submission site $100 to post my video all over the internet. Why it didn’t work: people looking for content won’t click through to a video site. And now, when people search for my book’s subject instead of finding my book they find dozens of video sites with repeat content. Not so great. Focus on YouTube. Once you’ve got it up on YouTube, you can add it to your website, share it with your friends and fans, and even post it on your amazon.com page (they allow customers to post a video review – upload your trailer! At the very least, upload a video of you holding and flipping through the book, so that they can see the details and quality.) How to get it seen: if you don’t use YouTube much, don’t have many friends or contacts, then your video won’t ever come up in searches. You’ll be invisible. Here’s a trick: Post your video as a “video response” (find it under the comments) to other videos in your topic. Be respectful: After you post your trailer as a response, send a polite message to the video’s uploader saying “Hope it’s OK I posted a video response. If you’d like to see the book you can get a free review copy here (online review copy).” Also friend/subscribe to them. Otherwise they might see it as spam and block your video.

Now, whenever anybody watches those other videos, your “video response” will come up right under the main video!

You can also submit your video for the 2011 Moby Awards – they’re accepting entries now for $5. http://www.mobyawards.com/ You want to either win or lose big. I’ve seen an author promoting his book as “Winner of the Moby Awards” when his book trailer won the “Least Likely to Sell Books” category.

Where to get quality cheap book trailer video production?

I used Elance and Freelancer to get bids from qualified professionals for a 1 minute book trailer for under $250. After checking hundreds, the following are the ones I liked best (3dtree did my book trailer, which is awesome).

If you’re looking for cheap, professional book trailer design and production services I recommend checking out the following websites to find a style you like, and then contact them saying what you need (under 1minute book trailer, around $250). These are not affiliate links, there’s no profit for me in recommending them, I just consider them to be an excellent resource for self-published authors.

The Best:
http://www.3dtree.net/
http://www.vimeo.com/user4056030 (usman-rafi@hotmail.com)
http://ligastudio.webs.com/
http://www.mindofminnich.com
http://www.pixelgenio.com/
http://pcledera.webs.com/
http://www.thedesigncrew.biz/

Lowest Price (Less than $150!):
http://redlotusproductions.wordpress

Derek Murphy is the author of Jesus Potter Harry Christ.

  • http://www.selfpublishingreview.com/members/ronfritsch/ Ron Fritsch

    I bought a Pump Up Your Book virtual tour. The deal included their making a trailer for my novel, which is now on YouTube. I like it. I can only suppose, at this point, it was worth the price.

    • http://www.selfpublishingreview.com/members/teosocrates/ Derek Murphy

      You could be doing more with it – I couldn’t find it on your website or blog; it’s on youtube but if you don’t promote it, it won’t get seen. (You could post it as a video response to similar book trailers.) You could also find discussions/blogs about Auel’s novels online and comment on them – or at least review them on amazon (longer reviews get read more).

      Something else I should have mentioned in the article – put your URL as the first sentence in your youtube vid’s description. It will get seen above the fold and is clickable.

    • http://www.selfpublishingreview.com/members/teosocrates/ Derek Murphy

      One more more – your kindle version has hyperlinks for the main characters names… it’s distracting. If you can, I’d remove them.

  • http://www.selfpublishingreview.com/members/ronfritsch/ Ron Fritsch

    Derek, thank you very much. You’ve provided me with the kind of advice I need, and I’m going to take care of the things you mentioned as soon as I can, beginning now. I appreciate your taking the time to do what you did.

    • http://www.selfpublishingreview.com/members/teosocrates/ Derek Murphy

      Another possible trick you could use: you’ve got an advantage since Auel’s new book is in amazon’s top 100. Every couple of days, go on amazon and buy a copy of her book and a copy of your book. You could encourage friends and family to do the same. It might cause amazon to recommend your book to all others looking to buy Auel’s (customers who bought this book also bought…etc). You could resell the books you buy, but it would be interesting to see if it bumps your sales. If it works, be sure to post an article about it.

  • http://vickihopkins.com Vicki Hopkins

    I make my own in Photoshop. Purchase the photos from iStock or Dreamstime. Use the high quality output, and upload to my websites, Facebook, Youtube, Amazon, Smashwords, and other video websites. I purchase my own background music clips from iStockAudio. Costs me at $35 to make them. They’re not Oscar worthy, probably, but I get quite a few positive responses. I think if the message of the book is in the trailer and piques the interest of readers, it’s done it’s job. I seem to improve with time putting them together. I guess I prefer to put my money into editing and covers, as a matter of preference.

    http://www.youtube.com/watch?v=xzk0BR4qvys

    http://www.youtube.com/watch?v=KN4-SQVrry4&feature=related

    Thanks for the tips though.

  • http://www.selfpublishingreview.com/members/teosocrates/ Derek Murphy

    Your cover is beautiful – and yes it’s a good choice to put them first. I’m not really sure anybody needs a book trailer after all, and if money is tight, focus on editing and the cover. As someone who lived in Valletta for 3 years, I look forward to reading your book. :) BTW you disabled the comments on youtube – it’s a safe way to avoid negative comments but it also limits your ability to interact with fans. If you want to get a lot of comments quickly, you can use “microworker” – I tested it out because my video looked lonely. I think I paid something like $20 for 100 glowing comments.

  • http://www.biroco.com/journal.htm Joel

    Fascinating post Derek, and an amazingly good site for a self-published book or for any book. I didn’t realise you could pay ‘microworkers’ $20 for a hundred favourable comments on YouTube. The shamefacedness of it is very amusing. Mind you, I think you were done, reading most of them it looks like you caught a slack day at the laundry in Azerbaijan.

  • http://www.selfpublishingreview.com/members/ronfritsch/ Ron Fritsch

    Thanks again, Derek, for all your advice. I don’t seem to own my trailer/video yet (it’s complicated), but when I do, I’ll remember what you and Vicki have said. Vicki, I enjoyed your trailers. I’m quite certain I could never, on my own, make a trailer as attention-grabbing as yours. In the future, I’ll hire somebody on Derek’s list, or somebody equally qualified and reputable, to produce relatively inexpensive trailers for my books. The main point is that those people are out there, ready to do business with us. But if you can do it on your own for next to nothing, I say do it.

  • http://www.gregscowen.com Greg Scowen

    I have only put my first trailer up today and am yet to see the response but I feel it was worth it just for the experience.

    http://www.youtube.com/watch?v=WTGbWvfPjiU

    I used PowerDirector (less than $100). The images are my own, the music is free from a very generous man called Kevin MacLeod (look him up) and it was a blast to learn how to edit this all.

    I need to put some of your ideas into practice now, Derek. Thanks for a great post.

  • http://www.alisonhill-author.co.uk/ ALISON HILL

    Hi,
    thank you for the information on this site.
    I have made a book trailer and used shutterstock film footage and royaltyfreeTV.com music. A total price of £69. Then I downloaded a free trail version of Final Cut Pro X, and two weeks later after a lot of patience using You Tube tutorials on how to edit I made this book trailer – http://www.youtube.com/watch?v=WtmtrP7TcRk
    I am going to take you advise regarding the comments, my video looks a little lonely.
    Thank you
    Alison
    ,

generic strattera reviews cheap viagra thread clomid generic names dapoxetine generic cheap aurochem cialis buy wellbutrin generic 300 mg viagra 50mg.es viagra cheap pattaya prednisone 20 mg interactions lasix generic names prednisone 20 mg 5 days online levitra reviews wirkung cialis 5mg tapering 10 mg prednisone buy 10mg clomid celebrex 100 mg capsules vanzari viagra 25 mg online cialis usa phenergan 25mg reviews valtrex 500 mg daily synthroid 0 075mg zoloft 0.25 mg viagra super online acquisti online viagra cialis 2,5 mg online mg prednisone strattera 25 mg kullananlar clomid 100mg ovulation amoxil dosage 250 mg buy 4 dose zithromax diflucan online shopping buy propecia .25mg augmentin 250 mg suspensie order levitra 30 pills cialis 5 mg ansia levitra 10 pills online celebrex 200 mg ulotka cialis 20 mg 4 tb buy diflucan wholesale taking 200 mg viagra 10mg daily cialis generic valtrex online zovirax 200mg bula buy propecia belgium real levitra online viagra generic march 2012 buying viagra line vipps viagra online cialis 5mg nebenwirkungen bactrim order online buy viagra professional lexapro new generic cipro basics 250 mg teva hydrochlorothiazide 25mg ivax lisinopril 40mg rischi viagra online wellbutrin panic disorders valtrex 1000 mg 21 tablets levitra 10 mg fiyat online eczane cialis lisinopril 80mg dosage zithromax tablet 250 mg order viagra 50 mg buy viagra condom cheap kamagra ireland farmacie online cialis buying strattera canada cialis 100 mg fiyati viagra 100 mg 8 comprimidos generic valtrex philippines periactin 4 mg migraines temoignage cialis 20mg harga levitra 20 mg prednisone 20mg pack buy prednisone without propranolol nombre generico zoloft generic problems buy strattera cipla erythromycin 250mg mekophar precio levitra generico cheapest lasix online ohss 50 mg clomid generic wellbutrin 101 augmentin 625 mg tb 500 mg viagra thailand il cialis 5 mg cialis 20mg canada best online levitra im phenergan 12.5mg lexapro delusional disorder levitra 10 ou 20 mg 50 mg zoloft reviews vademecum cialis 10 mg precio viagra generico nexium 40 mg mexico taking 150mg viagra prednisone 5mg dosage buy zoloft hydrochloride propecia 5mg review rualis 20 generic cialis generic pill nexium kegunaan prednisone 5 mg lisinopril 10 mg price cialis lilly 40mg cialis 20 mg soft levitra 20mg longevity buy nexium mups clomid 25mg pct fake clomid online nexium vs generics buy cipro tablet xenical emagrece generico valtrex canada online lexapro generic teva nexium 120mg 20 mg generic levitra propecia generic 2013 price buy doxycycline 500 mg metformin mylan 500 mg cheap professional viagra buy nolvadex india posologia clomid 50mg propecia generic finasteride buying cipro doxycycline 100 mg nausea viagra sale cheapest nexium 40 mg faydalari priligy kaufen online mail order propecia nexium 20 mgs cipro antibiotic buy generic metformin hcl 200mg of clomid generics for valtrex lasix inyectable 40 mg notice levitra 20mg buy viagra rss generic viagra march 27 buying cialis online buy levitra edu propranolol 25 mg metformin 500 mg tb24 prednisone 20mg watson lasix 5 mg lexapro ocd disorder strattera oral order celebrex 200mg tabletten ms zoloft 50mg clomid tablets buy glucophage online prescription diflucan 150mg buy generic cialis authentic cheap cialis canadian acheter levitra 10mg xenical 120mg reviews taking 1000 mg metformin posologie doxycycline 100mg online bestellen propecia cheap herbal levitra lexapro generic costco zithromax buy cheap viagra 50 100 mg cialis 50mg tablets strattera 60 mg online viagra online nl buying online viagra cialis 10mg generika lexapro 10 mg to 20 750 mg cipro diarrhea cialis online generic viagra 50 mg online 1000 mg metformin pregnancy buy doxycycline generic buy cheap nexium doxycycline 20 mg teva buspar 75 mg viagra farmacie online cheapest valtrex generic xenical 120 mg seattle nolvadex 20 mg bodybuilding prospect viagra 50 mg generic research viagra propecia 1mg works prednisone 50 mg dosage metformin 850 mg dose discount cialis online generico di diflucan info celebrex 200 mg generic strattera 10 mg buy cipro 500mg buy nolvadex steroid generic viagra overdose generic levitra cialis cipro buy online 2 cialis 5mg buy nolvadex tablets 5mg cialis equivalent cheap authentic cialis buy cialis melbourne buy unprescribed clomid generic problem viagra diflucan 100mg pret 40 mg lexapro alcohol nexium online best generico nexium 40 mg cialis online .de clomid 50mg ohss buy cialis visa 600 mg wellbutrin erowid levitra generic not dapoxetine online buy cheaps cialis propranolol 20mg tablets cipro 500mg buy cialis tadalafil 2.5 mg levitra 10 mg effects prednisone generic price cheap cialis pharmasy 500mg cipro uti cytotec pfizer 200 mg generic strattera 40mg nexium 40 mg esofagite valtrex 1000 mg online xenical generico opinioni viagra uk generic online propecia discounts doxycycline 150 mg dosage metformin 1500 mg dosage doxycycline hyclate 50 mg buy nolvadex xt trust viagra online zithromax 500mg francais nolvadex generic tamoxifen 0.5mg propecia eod propecia .5mg 2013 doxycycline hyc 50 mg metformin 500 mg biverkningar viagra generic reviews metformin 500 mg sa lexapro 10mg onofre zithromax capsules 1000mg generic cialis 20 mg 800 generic viagra online viagra online england nolvadex buy philipiness lasix 200 mg iv zithromax 250 mg malaysia cheap zovirax canada cialis 90 mg 150 mg prednisone 8 days nolvadex illegal buy ordinare cialis generico viagra order cheap phenergan 25 mgs questions generic cialis about generic cialis levitra tablets 100mg prednisone 50 mg day 500mg cipro strep viagra phone order clomid generic drug order viagra 25mg prednisone tablets 20mg cialis 10 mg 2 li edmonton viagra buy zithromax trockensaft 1200 mg nexium generic availability doxycycline 150mg cipro antibiotic 500 mg thuoc nexium 500mg levitra 10mg dosierung celebrex 200 mg effects cheapest levitra price buy lasix 100 mg celebrex 200mg gut doxycycline 100mg cmd generics of viagra cialis online billig Cialis 10mg 30 Tabs switching synthroid generic cheap clomid pills doxycycline rosacea 100 mg 1000 mg zithromax malaysia buy diflucan online generic amoxil permanent viagra 100mg substitute estonia generic cialis cialis 2.5mg sale cialis online articles relible generic viagra generic 20 mg levitra doxycycline 100mg doziranje brand 5 mg cialis propecia online buy doxycycline 75mg thuoc erythromycin 250mg kamagra 200mg online buspar periactin purchase online 0.5mg propecia results 28 x 5 mg cialis zithromax 500 mg bijsluiter injection clomid online generic viagra gnc farmacia online levitra cipro brand generic levitra generic tadalafil effet zoloft 50 mg zovirax pills online prednisone axapharm 50 mg viagra online deutchland buy chewable viagra buy strattera line paypal viagra generic viagra 150 mg cipla buy digram cialis levitra 10 mg 2 comprimidos generic viagra cz potenzmittel levitra 10 mg lasix 20 mg preis tablete nexium 20 mg half 20mg levitra viagra 100mg nebenwirkungen viagra buy switzerland viagra online experiences review cialis 60mg cipla cheap cialis buy hebal viagra singapore online levitra pro metformin 850 mg buy cialis pattaya nexium online canadian amoxil caps 500 mg generic viagra nedir levitra 10mg filmtabletten gnc generic viagra buy phenergan 25mg synthroid buy cheap 800mg viagra uk buy lasix 500 xenical online 120mg 50 mg viagra dosage tab erythromycin 500 mg clomid 50mg usa cheap daily cialis lexapro buy australia amoxil 500mg capsule china buy viagra take cialis 20mg generic viagra risks lisinopril 20 mg cost viagra 100mg apotheke buy fake cialis buy metformin cheap lisinopril 5mg tablet buy kamagra 100mg clomid men 25mgs propecia online belgium australian online viagra viagra generico mastercard viagra 2.5 mg cheap kamagra jelly generic bactrim dosage buy cialis 20 nolvadex generic cheap lisinopril 20mg whats doxycycline 100 mg prescription buy viagra maestro cialis online us indicaciones cialis 20 mg viagra legitimate online buy xenical sydney augmentin bid 200 28 mg generique levitra 20mg harga nexium 40mg propecia coupon online buy viagra 150 metformin xr 1500mg gebrauchsanweisung viagra 100mg cialis precio 5 mg cipro generic drug duration levitra 20 mg clomid 50mg miscarriage valtrex generic uses doxycycline online price cheap viagra 200mg prednisone 5 mg erowid generico de nexium doxycycline tablets 50mg viagra 25 mg srbij viagra 5mg buy lisinopril 20 mg wockhardt zoloft 75 mg tabs siadocin doxycycline 100mg cialis c50 mg zoloft vs generics cialis online overseas levitra de 40 mg cheap doxycycline online lasix generic cialis 5 mg pdf cheap generic nexium c 200 mg cialis cheapest viagra sildenafil order periactin cialis generic 50mg viagra professional 50 mg cialis 5 mg gerneric lisinopril dehydration 2.5mg boots online doxycycline doxycycline 150 mg sun lasix 20 generico cheapest viagra 100 mg synthroid abbott generic doxycycline buy 1000 mg nexium mail order prednisone 5mg benefits cialis online argentina cialis 5mg generic 6generic propecia effective viagra 100 mg beipackzettel cheap cialis nz zoloft 20 mg symptoms viagra 100mg pakistan 20mg lexapro effexor buy doxycycline walmart generic stats viagra 100 mg di zoloft prednisone 50 mg novo levitra 20 mg facts doxycycline 100mg boils cialis online singapore viagra 50 oder 100 mg viagra online kob candida diflucan 100 mg generic lexapro legal diflucan philippines buy prednisone 5mg pack 25mg viagra description buy cipro mexico generic zoloft 50mg viagra kup online starting generic lexapro lexapro 5mg online buy uk clomid diflucan 150 ml buy periactin buy online viagra generika 25mg 100mg zoloft dosage prednisone 10mg generic clomid online europe cialis mg size buy cialis pill cialis 200 mg canada glaxosmithkline generic wellbutrin synthroid dosage 0.075mg buy xenical cheap hydrochlorothiazide 50 mg tab cipro 400 mg celebrex 200 mg cheap online viagra generic prix doxycycline 100mg black cialis 200 mg 120 mg of strattera triplets clomid 50mg safelyorder viagra doxycycline 50 mg chlamydia nome generico bactrim prednisone 80mg cytotec 200mg ivg prednisone 5mg 3 days buying erythromycin online walgreens generic viagra prednisone arrow 20mg cialis ksa buy buying cialis craigslist costco generic diflucan augmentin 400 mg pediatrico preco cialis 5mg generika viagra 100mg viagra prescription buy erythromycin 333 mg dosage levitra generic cheap viagra 50 mg online shop kamagra clomid 50mg pct wiki cialis 20 mg generic levitra professional viagra mg 200 cialis tijuana 10mg zoloft 50 mg nebenwirkungen doxycycline 250mg infection cialis 20 mg daily viagra erection disorder prospect augmentin 625mg cheap viagra made doxycycline 400 mg tablet viagra australia 100mg cialis medistar. 25mg. cialis 25 mg.ca